Comes from IMDB.com
This sounds strange,
((Studios May Yank Big Ads From Newspapers))
((Hollywood's major studios are considering significantly reducing their expenditures on advertising in major-market newspapers, L.A. Weekly columnist Nikki Finke reported today, citing one unnamed mogul who commented that newspaper readers are mostly "older and elitist."))
I think there’s more to it than pulling ads from newspapers. Most people that read newspapers generally are intelligent people or at least have smarts, and they read the reviews of the movies that come out.
I think studios feel that movie newspaper reviewers are giving their movies bad reviews, thus hurting the box office take. This is their way of getting back at the bad buzz. If you don’t think this happens, the videogaming industry started pulling ads from magazines that gave bad reviews for their games. Nintendo did the same thing to the old THE NEXT GENERATION magazine, when they bashed the N64.
I find the “Older, elitist” statement to be a sorry excuse from Hollywood’s studios running out of ideas. Stop making remakes and reality shows!
2 comments:
Maybe they're finally realizing that no matter how many times and no matter what size font you use, advertisers just can't convince newspaper readers that Skeleton Key "is the best horror film since The Exorcist!"
I like the "better than the orignnal" Dukes headlines. or "Big Laughs"
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