Netflix Switching to Thumbs Up and Thumbs Down
A lot of people are saying that it is because of the Amy Schumer controversy. I actually think ditching the star rating helps everyone out. I disagree with people making the connection to the Schumer thing.
Netflix has decided to ditch its star-rating. I think the timing happens to fall into place by accident.
From Variety, ((., that the company had tested the new thumbs up and down ratings with hundred of thousands of members in 2016. “We are addicted to the methodology of A/B testing,” Yellin said. The result was that thumbs got 200% more ratings than the traditional star-rating feature. ))
It gives you a clear cut look at something by weighing the ups and downs to movies and series in the same manner as YouTube. I think the Thump Up/Down system works really well.
Let's just say this, I work with a company that has star ratings. Users don't know that giving a “worker” a four star rating means failure in the company's eyes. They think a four star review is positive. It isn't. Plus, users also get ratings and some of them are uncharacteristically low...for no reason. I think the company would work out better if they switched to a thumps up and down system.
It works for YouTube, when the poster doesn't turn off the votes.
I'll have to get into the Amy Schumer thing in another post...maybe.