Tuesday, October 27, 2009

Microsoft Pulls out of Family Guy Special

Microsoft Pulls out of Family Guy Special

In a move that should baffle in the biggest MS supporter, Microsoft pulls its support from the special. Way to open up to the young minds of the demo you want to take away from Apple, MS. I find this whole move to be the most hypocritical thing Microsoft has ever pulled. The software company had “content concerns” over some of the Family Guy material.

Holy crap…

From Variety, (("We initially chose to participate in the Seth and Alex variety show based on the audience composition and creative humor of 'Family Guy,' but after reviewing an early version of the variety show, it became clear that the content was not a fit with the Windows brand," said a Microsoft spokeswoman. "We continue to have a good partnership with Fox, Seth MacFarlane and Alex Borstein and are working with them in other areas. We continue to believe in the value of brand integrations and partnerships between brands, media companies and talent.”))

That is basically the nicest bugger-off statement I’ve ever read.

((Microsoft sent MacFarlane and Fox several notes expressing their concern over the show's content but ultimately decided just to drop out.))

They sent notes? This is company that heavily promoted Dead or Alive Xtreme Beach Volleyball and Dead or Alive Xtreme 2 for their X-Box system. What about BMX XXX? Do these products fit with your MS brand?

You would think someone at that vast company would do some research and watch an episode of Family Guy before removing sponsorship from the special. Then again, this was the same company that thought Jerry Seinfeld was the prefect spokesman for their brand.

Wow, Microsoft, wow.

No comments:

 
Blog Information Profile for Semaj47