Saturday, October 12, 2013

Must Be The Honey: Stop just stop, Cheerios

Honey Nut Cheerios trying to be hip
This must be Cheerios new campaign push. They're trying to make Honey Nut Cheerios hip by adding some dubstep and Nelly (WTF?). The song they're using is a remix of Nelly's “Ride wit Me” from 2000. If you want to bring the teens into cereal buying, using Nelly's track from 2000 isn't it.  
Exec: “Who are all the kids listening today so we can base our campaign on?”
Exec II: “Nelly?”
Exec: “Great!”
Seeing the Honey Nut Bee decked out in dance gear and “bling” just seems a little bit wrong. Do we have Nelly to blame for this? Look, I know you got paid a lot of money for this, Nelly. You needed to take more of a creative control of this campaign. This just feels like a group of people my age trying to figure out what is “swag”.
You can't make the damn company mascot hip. Don't try it, because it comes across as being cheap and silly looking. And, yes, they have an annoying website for their “Must be the honey” slogan. It is a sight for sour eyes as things flash and blink on the screen, as if it harkens back to the annoying days of MySpace.
Check out more on this campaign at here.   
To be fair, I LOVE Honey Nut Cheerios.  I just don't like adding my rappers with my Cheerios.  

Hey, you don't see Fogers changing their slogan with MC Hammer.     

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