New Coke: April 23, 1985
I remember back in the day when The Coke-Cola Company decided to change their formula. They also changed their cans as well. Story goes that Pepsi started to gain ground with their products and was nipping at heels of Coke’s Number 1 spot. So, something had to be done about it. So, they created New Coke as a bold 80s statement, trying to move away from their old look.
What did New Coke taste like? Like Pepsi. Did they really believe people would jump board with this new taste? At first, there were people that liked the taste, but slowly more and more people began to join the “I hate it camp”. Hell, even Fidel Castro hated the taste (I’m not making this up).
Realizing their mistake, the company switched back to their classic flavor. They renamed New Coke to Coke II and later discontinued the product all together in the States. Now I heard that you can still get Coke II in
A report on New Coke
http://youtube.com/watch?v=eRKxSKR75D0
Max Headroom does New Coke
http://youtube.com/watch?v=vB_awEwtIpM
http://www.youtube.com/watch?v=IzxHDqUz8Sk&NR
Bill Cosby says New Coke is better? WTF? He’s wearing his trademark sweater too. Something tells me he’s lying about this.
http://youtube.com/watch?v=o4YvmN1hvNA
http://youtube.com/watch?v=iYfy7MZXMYs&mode=related&search=
I’d nearly forgotten that they repackaged New Coke as Coke II, something they should of done from the get go. They should have sold the two products side by side, thus giving people a choice. I still think they could sell it today as long as it was under the Coke II brand.
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2 comments:
Bah, what are they trying to pull, classic coke is and always will be that, classic.
Anyway, i drink diet coke or 7up, so nuts to this :P
The kicker was Coke actually released Diet coke version as well. Man, those new cokes were bad, but nothing compaired to Clear Pespi.
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