I
worked at a grocery store at the time when Zima was released onto the
scene. I do remember people like on radio stations making fun of it.
Basically, Zima was the afterbirth of a clear soda and wine cooler. It was seen as being the new drink for younger people and hit hip like energy drinks. Even I have made some Zima jokes before.
Back in the day, Zima was often considered the “pussy” drink. In
a world where men have purses and people want the 90s retro vibe
back, Zima should be brought back permanently.
Wimpy people liked Zima, PBR is for hipsters and Mike's Hard Lemonade
is for predators.
You
don't bring a case of Zimas to a football-watching party.
In
the early ads, they used a guy in an oversized suit, thank you late The 90s, and a trendy hat. He was known as the Zima Guy. He would
always switch his “S”s with “Z”s. His name is Roger Kable.
Today, the Zima Guy would have a beard and wear-horn-rimmed glasses.
He would look down you pretentiously as he sipped (zipped) on his
chilled Zima. Anyway, I looked
up Kable, and he is
more of a comedic impersonator than anything else. He even did a
few slight impressions in the Zima ads. He is best known for his Robin
Williams impression, which he is filming something about the said
comedian.
There
has
been talking about the Zima drink over the years given there all
kinds of new drinks appearing ever so often. Zima did
end with it dying in the 2000s, I guess because it was so 90s.
From
the wiki page ((On
October 20, 2008, MillerCoors LLC announced that it had discontinued
production of Zima in the U.S., choosing instead to focus on other
"malternative" beverages.[3] Zima
is still sold and marketed in Japan.
))
So,
it is still being sold in Japan. How odd. Miller has released
limited special editions from time to time. Since the millennials
want to copy use Gen X'ers, I say
they should re-release Zima. Call it Zima Returnz.
Why is it a big thing in Japan?
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