As Chris Rock would say, “Grand opening, grand closing.” Disney poured 1.2 billion into a theme hotel and believed the SW fans to flock to it. Given that it was 1-6K to stay at what is basically a cross between Medieval Times and dinner theater, it is no wonder no one really bought into it. Plus, the hotel was based on the sequel trilogy, which was a mess and no one cared about. I know that the company wanted to push its sequel movies, but more people cared about the older movies. Those are the ones that were going to fork over the 6 grand.
Was this the G4TV of theme hotels? Who among Disney thought this was going to last? Yep, just throw billions away. How about building up the brand first before building the theme parks? Build the love for the franchise and then expand.
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