Netflix Switching to Thumbs Up
and Thumbs Down
A lot of people are
saying that it is because of the Amy Schumer controversy. I
actually think ditching the star rating helps everyone out. I
disagree with people making the connection to the Schumer thing.
Netflix has decided to ditch its
star-rating. I think the timing happens to fall into place by
accident.
From
Variety, ((.,
that the company had tested the new thumbs up and down ratings with
hundred of thousands of members in 2016. “We are addicted to
the methodology of A/B testing,” Yellin said. The result was that
thumbs got 200% more ratings than the traditional star-rating
feature.
))
It gives you a clear cut look at
something by weighing the ups and downs to movies and series in the
same manner as YouTube. I think the Thump Up/Down system works
really well.
Let's just say this, I work with
a company that has star ratings. Users don't know that giving a
“worker” a four star rating means failure in the company's eyes.
They think a four star review is positive. It isn't. Plus, users
also get ratings and some of them are uncharacteristically low...for
no reason. I think the company would work out better if they
switched to a thumps up and down system.
It works for YouTube, when the
poster doesn't turn off the votes.
I'll have to get into the Amy
Schumer thing in another post...maybe.
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