Hawaii Five O “Bing It”

Hawaii Five O “Bing It”
I'm okay with product placement, but this is just stupid and awkward. No one says “Bing It” when ordering someone to search for something online. They say Google it, but not Bing it. I also like that show literally stops in order for us to get a close up of the Bing homepage. Thank you for that.
Bing is the Zune of search engines.  It just seems forceful to me. 
Which one is worst? The Subway one or this one?

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