Those Coke
MagiCans
From
Wiki, ((In this promotion, some Coca-Cola
cans had cash prizes or gift certificates inside instead of
Coca-Cola. The prizes were spring-loaded to pop out once the can was
opened, lifting the prize into the opening. The prize would either be
money, from $1 to $500, or coupons redeemable for trips or
merchandise. The total giveaway of cash and prize coupons was $4
million. ))
Yeah, you might
open a random Coke can and just a prize would literally pop out of
your can. I remember thinking it was a cool idea at the time. Now
thinking about it, not so much. I guess that's what Coke Rewards
replaced it. So, the prize cans were filled with “ammonium
sulfate ”, which the spring-set prized cans were filled with
instead of Coke. This was where the promotion ran into a snag.
I remember
reading about Coke scrapping the promotion very early in because some
dumb-asses drink the “bad water”. Plus, the spring would stop
working in some cases. I guess not so magical.
And, yes being
connected to the New
Kids on The Block was a big deal back in the day. (They're
singing the song.)
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