Tuesday, October 04, 2011

Do you remember those “Tone Your Butt” Reebok shoes? (EasyTone)



Do you remember those “Tone Your Butt” Reebok shoes? (EasyTone)
Was that an underwear commercial or a shoe ad?
Because Reebok is a shoe company, it is only natural that they would focus their advertaging on butts. When the Easytone shoes were released, all you saw were ads with well-toned, hot women talking about the benefits of the EasyTone shoes shaping your butt.
Reebok claimed that the shoes magically reshaped your ass into a better ass. Well, that claim actually came back to bite them in the ass. (Yeah, it was a bad pun.)
From CNN, (( Reebok got a kick in the keester on Wednesday. The Federal Trade Commission announced that the company had to pay $25 million for "deceptively" advertising its shoes for having buttock-toning abilities. ))
Well, I don't agree with that. It is advertising, so hopefully people don't truly believe that one shoe can magically change their backsides without hardcore workouts. How about putting fines on Old Spice for claiming that the soap will make you a true man. I tried the soap and it doesn't work that way. Does that mean the FTC has a case, nope.
((The agency also said consumers who bought the EasyTone walking shoes and RunTone running shoes can submit refund claims via the FTC's website. The settlement money will be used to pay the refunds. ))
I am not a tea party dude, but this one thing the government doesn't need to be focusing in on. It is like when the police are gun-ho about speeding and traffic tickets in a high crime neighborhood. You're focusing in on the wrong thing. People should be smart enough to know that these things don't work and is just a clever marketing ploy
Really, does this ad really seem honest?


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