Those Nike Jordan/Bugs Bunny crossovers

The How Did This Get Made guys did a podcast about Space Jam.  They went into the lore of how this crossover between Jordan and Bugs began.  Before Space Jam, the movie, the director(Joe Pytka) did a couple of extremely popular Nike commercials.  These ads used similar Roger Rabit technology of real people interacting with cartoon characters.  I remember people really loving these ads.  So much so, that brought in the director and made a movie based on these ads in the form of Space Jam.   

My only problem with the relationship between the ads and Space Jam is that they are not related to each other.  In the Nike commercials, Jordan and Bugs know each other already.  In the movie, which is set later, they meet for the first time.   I guess they didn't have the rights to the Nike universe. 

Michael Jordan and the Loony Toons gang would make a lot of ads together.  Jordan kind of became a part of the Toons gang.   Jordan even showed up in a cameo in Loney Toons: Back in Action.